Transport for London runs London's capital city.


All over the world London is known for its iconic Red Buses, Underground Trains and Tube Map, they are an integral part of Europe's most populated metropolis. Whilst the transport network itself is vital to the daily running of London, it is the TfL brand that the public connects with.


The TfL brand has a charm and long history that consumers feel an affinity to. This affinity is brought together by the roundel that can be consistently seen across all areas of the network. The roundel has been the official corporate symbol of London transport since 1972 and this icon embodies all of TfL’s brand values: it is bold, honest, direct and arguably, through its application, caring.


Transport for London has a long and strong heritage with a network that has grown over the years and now operates the London Underground, London Buses, Dockland Light Railway, London Overground, TfL Rail, London Trams, London River Services, London Dial-a-Ride, Victoria Coach Station, Santander Cycles and The Emirates Air Line.

The TfL licensing programme will aim to showcase the brand's rich heritage and innovation and will be looking into a range of categories that will be made available for licensing. This programme offers licensee's an exclusive opportunity to work with an iconic British Institution.




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