We are TSBA
The industry's best kept secret

TSBA safeguard the reputation of global brands whilst extending their reach to new but appropriate audiences or markets. By immersing ourselves in a brand’s entire history we ensure that authentic and relevant programmes are put in place. 

Our assurance and compliance framework protects our clients from brand, safety, quality and ethical risks, ensuring the new products and services that carry their brand are products and services they can be proud of.

Global services
  • Event Management and Sponsorship
  • Sales Promotions and Merchandising
  • Licensing
  • E-commerce and fulfilment
  • Brand Compliance
  • Product Assurance
  • Creative Services
Here's how we take care of and represent brands sensitively and with authenticity...
Category Management & Identification
Licensee Management
Commercial Framework Management
Brand Management & Policing
Brand Protection
Compliance & Assurance
Category Management & Identification

TSBA assess which product categories fit best with each brand, starting with core business then expanding.

We identify the market conditions and engage appropriate licensees. Developed and emerging markets are treated in a differing, but equally appropriate manner. 

Licensee Management

TSBA know the success or failure of a licensing programme centres on licensee management.

We ensure that the correct licensee has been contracted, we ensure the products are of the highest quality and we ensure that plans to bring products to market meet with success. 

Commercial Framework Management

TSBA closely follow the industry and global, regional and local market trends to spot suitable licensing opportunities and to optimise the appropriate strategy.

We manage the contractual elements of any agreement with a licensee using form contracts developed directly with the Licensor. 

Brand Management & Policing

TSBA take brand application as seriously on licensed products as the brand would do if they were manufacturing the items themselves.

Our licensed products are directly aligned to their Licensor’s brand strategy. The end product is therefore of a quality that is to be expected from the brand itself. 

Brand Protection

TSBA follow a four step process to ensure fully compliant products:

1. Has the appropriate assurance information been provided?

2. Is the brand application correct?

3. Is the product fit for purpose?

4. Is the product in keeping with the brand? 

Compliance & Assurance

TSBA ensure all production facilities are tested for ethical compliance.

Corrective action plans are adapted to carry out improvements in a timely fashion.

Quality & safety of licensed products is evaluated by our global testing house partners. 

10 reasons why we should talk...
TSBA service clients in over 80 countries worldwide
Approximately $240m retail proceeds are under the management of TSBA
TSBA are responsible for the development, implementation and management of Shell's global licensed product policy
Over 10 million people around the world are using products under TSBA license management
TSBA are an award winning global events management company
TSBA have built and manage one of the most successful B2B E-Commerce sites in the world
Our unique approach ensures we understand and use a brand's entire history
The team speak English, German, French, Spanish, Dutch, Portuguese, Mandarin, Cantonese and Filipino
We take care of and represent brands sensitively and with authenticity
Get in touch

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